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Why Can't Johnny Read The Star Tribune?

I don't know what you did over the weekend, but hopefully it was more thrilling than the amount of time I spent reading Reinventing the Newspaper for Young Adults, a study the Star Tribune requisitioned from the Readership Institute. With an outcome that reads like one-half new age publishing voodoo and one-half radical re-engineering of news, the study advocates something called "the experience paper" -- an invocation that manages to sound both hokey and radical at the same time. All of this "reinventing" is prep work for a major relaunch of the Star Tribune, which editor Anders Gyllenhaal (yes, Jake's uncle) started to outline this weekend. When the new paper debuts Oct. 12, some additional features will jump out -- a twice-weekly world news section, a Sunday styles section -- while a general trend toward a punchier presentation is revealed: "Headlines are smaller to allow for more precision. Columns are wider to make text easier to read. All longer stories come with summaries at the top and small headlines in the text to propel the reader forward." That's the only line in the column that moves beyond boilerplate, so it's difficult to know what the real outcome of all this hocus pocus will be. We like newspapers, so we hope for the best, but if Sunday's loony lead cover story that "technology is bad, bad, bad for kids" is any indication of latent resentment for new forms of communication, it might be time to turn up the volume on your iPod and sit this one out.

9 Reader Comments

rex  url06:15pm
Oct 2

Here's what Anders says about StarTribune.com: "One priority has been coming up with innovations for the paper and the website. Among them are Web Search, providing a daily print guide to the best of the Internet; One-Minute Strib, summarizing the news of the day; and a front-page box called "Have You Heard?... Changes to StarTribune.com will include more news updates throughout the day, a richer and simplified home page, a powerful new search engine, a searchable calendar of events and streamlined navigation that offers access to the entire site from every page." Yeah, it all sounds like PR, but I'm optimistic that the website redesign will be more impressive.

emily (not verified)12:10pm
Oct 3

I read the Gyllenhaal piece this weekend, and my first response was total terror. Like any dutiful liberal, I am terrified of change (even though I realize that my nervousness may be unfounded). And I love the Star Tribune with every piece of my heart. In fact, after reading Saturday's paper, I called my mother solely to rave about how great the Metro section was that day. She agreed. And I have NOT forgiven them for their last round of changes...namely, replacing Tina's Groove with 9 Chickweed Lane, perhaps the lamest comic of all time. The concept of "One-Minute Strib" particularly worries me-if any Strib people are reading this, I have one desperate request: PLEASE don't dumb down the paper in an attempt to reach out to more readers. PLEASE don't pander to the lowest common denominator. That demographic can watch Channel 9 news. Please keep our newspaper vital, engaging, and intelligent.

rex  url01:41pm
Oct 3

Emily, I hope they hear voices like yours. Several people have suggested the redesign might take on a more "local tv" feel, which would be atrocious. I'm hoping that rather than realigning itself with a different dying form they have another influencing format in mind -- the internet. There are ways to adjust to a changing media landscape that won't dilute the news. And there are ways to engage a community without resorting to wishy-washy "experiences."

I guess I'm going into it optimistically, even though that cover story bugged the living fuck out of me.

emily (not verified)02:10pm
Oct 3

Although it's arguably better than local television news, I fear too much internet influence, too. One of the many problems with television news is its emphasis on schmaltz--it's saccharine and it panders to a low intelligence level. The internet isn't guilty of this is the same way. But the internet has a whole host of its own problems--lack of reliability, yes, but its primary problem is its emphasis on brevity. Every time I log onto cnn.com, for instance, I search for the rest of the lead article, only to realize there isn't a rest of. There may be streaming video footage of the item at hand, or audio clips that I take 10 minutes to hear because I have to download this week's version of RealPlayer as last week's is obsolete, but that isn't substantive in the same way as an article in the paper. This is why the concept of condensing news down to be readable in one-minute disturbs me. One simply cannot fully grasp any significant news item in one minute. Rather that attempting to mimic or exhibit the influence of television or internet, the newspaper should embrace the opposite direction--in a fast-paced world where "news" consists of ready-made soundbites and becomes obsolete in mere moments, I want (and I suspect I'm not alone) an intelligent and substantive alternative. I hate getting news from both the television and internet, because while I walk away with a lot of bits of information, I don't have a deep understanding of anything I've encountered. And there are still a lot of us out there who want that deep sense. I supplement the newspaper with magazines, certainly, but the concept of an largely unbiased, in-depth source of news (international, national, and local) that I read every day remains by far the most compelling.

rex  url02:53pm
Oct 3

I'll continue on with my devil's advocacy hat... the concern, a newspaper exec might respond, is that readership numbers are plummeting (especially among the Gen Y crowd who practically never pick up a daily paper -- not because they don't care, but because they get their news elsewhere). Your answer to that dilemma is some version of "stick to your guns" or "be authoritative" or "do good news." The problem, I would contend, is that those maxims won't solve the problem. Newspapers are getting pummelled by entities like Craigslist and Yahoo, and that trajectory is only going to get worse. If newspapers continue with this "stick to your guns" approach, they'll still be here in a decade, but they'll have 25-50% less staff, and therefore far fewer stories that you enjoy.

But I strongly believe there are ways to approach this without doom and gloom. Newspapers can stay relevant and even somewhat authoritative if they can figure out delivery methods that matter to people. Because I work in this industry, I'm just naturally predisposed to suggest that the internet is the most effective vehicle to make this happen... but I also know a lot of the people who work at StarTribune.com, and they're some of the smartest media cookies in town, so that's where I'm laying my chips.

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Katie (not verified)03:15pm
Oct 3

I skimmed Gyllenhal's article about the upcoming changes, and I remember reading something about a twice-weekly "World News" section. Does anyone know if this means that coverage of world events will decrease on the remaining five days? I don't need more local/human interest.

srhcb10:05am
Oct 5

It took me a while to realize I was reading a death rattle.

A Podcast would have been a more effective way to convey the message.

Kevin from Minneapolis (not verified)05:30pm
Oct 5

I wish the Tribune would focus MORE on local news. There is so much national and world garbage in there that I have zero idea what is going on in Minneapolis or the Twin Cities area unless I pick up and read the myriad of small, local papers such as Southwest Journal, The Wedge, etc, but the reporting there is hardly on par with the Tribune.

National and international news is so readily available now with every news outlet having a website, I don't think it needs to be rehashed again in the Tribune. Instead, I wish they would devote their time and resources to being more local. For example, cover Minneapolis government the same way they cover the State Capitol. Tell me what goes on in my neighborhood, tell me about some ordinace the city is considering. This is the news I want but currently don't have. Give it to me.

srhcb09:09am
Oct 6

Coverage of local news requires reporters willing to ask tough questions. In order to ask questions, reporters need to develop contacts and context.

Then, you'd need an editor with equivalent experience and a publisher unafraid to tweak noses and step on toes.

It's so much easier to have "journalists" who just rewrite press releases and do human interest stories, editors who are really acedemics, and publishers who are nothing other than mealy-mouthed businessmen.

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