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MNSpeak: Talk

Connect These Dots

So you've seen those billboards around town urging you to "connect the dots?" Another mysterious viral ad, right? Well, the Strib should be a little more clandestine on their own website -- a "connect the dots" teaser can be found on their homepage. It appears "connect the dots" is the 2005 redesign teaser.

Reader Comments

The name of the file-- the URL-- includes the phrase "redesign2005teaser." Hence my ingenius conclusion.

Odd campaign. It reminds me of the Walker's "bits & pieces" shtick.

Bits & Pieces schtick? Bits & Pieces is an artwork by Lawrence Weiner. Maybe you mean Where _______ Meets _______.

Yeah well, that "artwork" got appropriated into a catchphrase for everything the Walker did, including making it the first words on the (old) website. One man's art is another man's marketing budget... or at the very least, a slogan.

Jason, you should try scooping the New York Times next. Everybody's doing it!

Tom- I'm a regular hard-core investigative journalist. As evidenced by my Emmy Award for a story on why songs get stuck in your head. You can't get nuthin' past me.

So when is your audition for the anchor chair at Evening News? Bob Schieffer isn't cutting it.

Oh dear lord, who sold them on this idea?

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